Advertising Policy Guidelines (For Massage Business)
PhilMa strives to provide a wholesome service connecting customers with massage establishments. We appreciate your compliance with the advertising policies below.
Basic Advertising Requirements
✓ Required Information
- Official business name (e.g., "Healing Time Massage")
- Must include the words 'massage' or 'spa'
- Operating hours and location information
- Available contact channels (phone number/messenger)
✓ Service Information
- Clearly specify the types of massage offered
- Indicate duration time for each service
- Provide clear pricing for each service
Visual Material Guidelines
✓ Allowed Images
- Interior/exterior photos of massage facilities
- Pictures of massage tools and supplies
- Professional massage treatment scenes
- Certificates and qualifications
✓ Prohibited Images
- Exaggerated images that could mistake models/celebrities as massage therapists
- Images emphasizing underwear or specific body parts
- Blurred or mosaic-processed images
Expression Guidelines
✓ Service Description Methods
Clear and direct massage service names
- Good examples: "Aromatherapy Massage", "Swedish Massage", "Traditional Thai Massage"
- Examples to avoid: "Secret Program", "VIP Special Privileges", "Captivating Services"
- Recommended use of professional massage terminology
Good examples: "Muscle Relaxation", "Improved Blood Circulation", "Stress Relief"
✓ Expression Restrictions
- Prohibition on mentioning physical characteristics of massage therapists
- Prohibition on expressions implying services other than massage
- Prohibition on implicit sexual expressions or similar language
Indirect Guidance Expression UsageWhen it's difficult to include all information in an advertisement, the following indirect guidance expressions can be used
- "Please contact via messenger for detailed service inquiries"
- "Additional program information available via phone consultation"
- "Facility photos and detailed menu can be viewed through the link"
Advertisement Review Process
Advertisements that violate regulations will be deleted without warning, and repeated violations may result in account restrictions.
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